Commerce, Online Biz & Marketing

Practical Online Marketing Tips That Any Small Business Can Use

Online marketing is something that every business needs to use in order to grow and prosper. It can be difficult to know where to start. Marketing mistakes could even damage your brand or business for some time. You must know about some practical online marketing tips that any small business can use today.

Optimise Everything for Search Engines

You need to start by optimising everything you have online for search engines. This includes every page of your website from the individual product descriptions to the about us text. You need to optimise the code, titles and metadata as well. Use backlinks strategically. Research the keywords that are most relevant to your business and products or services. This will greatly improve your visibility and bring in more site traffic.

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Commerce, Online Biz & Marketing

Mobile E-Commerce Tips That Will Help to Increase Conversions for Your Business

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Mobile e-commerce sales are growing significantly every year. Mobile sites are opening up new opportunities for businesses to engage with consumers. The key is designing a mobile website that will effectively convert consumers from simple visitors into paying customers. Several mobile e-commerce tips will help you to increase conversions for your business.

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The better the product image, the more consumer will purchase the product.

Focus Heavily On Product Images

Most of the consumers who are making purchases through mobile devices state that the quality of the product photos matter significantly. This means poor quality product images could actually prevent people from purchasing the item because there is too little detail. You need to focus heavily on the quality of product images...

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Online Biz & Marketing

5 Common E-Commerce Mistakes

Online selling can be advantageous for many businesses as it enables them to get globe market for their products. A person operating an online store does incur some cost, such as mailing and call centres. Although there are often common mistakes online business men do every day, that make business operations not to run as usual. Below are some of the common mistakes eCommerce site creates and some of their recommendations.

1. Lack of full product information

If a person goes shopping in a supermarket he or she will get the advantage of seeing and reading the full description of the product. Usually online stores do not provide detailed information about the product...

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Commerce, Online Biz & Marketing

Have a Few Things to Sell? Start with F-commerce!

When e-commerce became more accessible to the masses, online auction sites quickly gained great popularity. As time passed, other major e-tailers started offering ways to connect buyers and sellers. Thousands of third-party sellers offering new and used products sell through major online sellers. The problem with getting started on one of these mammoth websites is the competition. With thousands of already established sellers, it can be difficult to connect with the right buyer. Social media, Facebook in particular, is helping to close that gap and make market penetration easier for the new re-seller. One of the easiest ways to clear inventory, or make some money on the contents of your closet, is to set up a Facebook online shop.

Why Choose the Facebook Platform?

The more than half a bill...

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Commerce, Online Biz & Marketing

Searching for an Excellent Web Design

Whenever you want to have an online business such as an online store, you have to give your best shot for this business to succeed. Therefore, you need a great web design for this task. But this mission is not easy even though it seems to be. It is a plus factor if you know a lot of things about web programming. But if not, you have to gain some assistance from a web design company.

It is important that the company you’re choosing has elite web designers. This will guarantee that any payment you provide would be worth it. Otherwise, you would end up unsatisfied with the results, and you have to look for another company again. This is not only a hassle, but it could drain a lot of money from your savings as well.

My web designer friend Chee Yew Wen would usually offer some suggestions to th...

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Commerce, Online Biz & Marketing

What Is SEO?

Search Engine Optimization or SEO, is the process of optimizing one’s website for the purpose of ranking higher in the search engine results for the targeted keywords. Basically, SEO helps increase your website’s relevance to those keywords, as well as, it’s “trustworthiness” with the search engines. Logically, the better search rankings will result in higher click-throughs, and hence, more sales leads. And since SEO is keyword-targeted, you can be assured that the user already has an interest in your products and services, and which is why SEO has the highest conversion rate among all online marketing methods.

The first step in any SEO campaign is always Keyword Analysis...

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